Ask Watson

Bringing IBM Watson to consumers in the context of weather and travel

THE WEATHER CHANNEL
ROLE: Research, Strategy, UX, Conversation Design, UI, Testing, Bot Training, Vision

Ask Watson is a chatbot targeted to Weather Channel mobile web users who are traveling, and is the first consumer-facing experience in which a user interacts with IBM Watson as an entity.

The main feature of this chat is a comparison forecast for the user's destination with their home location.

Users who interacted with Ask Watson engaged with the bot for three or more conversational interactions, including button clicks and free-form text.

Process

Built a base of knowledge about how and when people want to talk about weather. Confirmed that travel is a high-engagement opportunity.

Imagined and created unique presentations of weather data for travel planners.

Expanded experiments to include ancillary content to build emotional connections and excitement.

Conceptualized over 60 interactions, including monetization, partnerships and editorial content to enhance the experience.

Conclusion: Travel is a high-engagement opportunity for a conversational experience. The Ask Watson Travel Better chat became the basis for the Watson branded Ask Watson Digital Assistant.

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