TWC Right-Time Messaging | Stephanie Ludwig

RTM

Flow

Current

Future

RIGHT-TIME MESSAGING

IBM/THE WEATHER CHANNEL

ROLE: Research • Product Strategy/Design • UX • UI

Right-Time Messaging is a way for TWC mobile web users to know when they might be missing important changes in weather.

Many users have bookmarked pages, or come to the mobile web site from search engines and land on pages that are missing the overview look at their location's weather. Right-time messaging is triggered by looking at the user's future weather, with logic is based on significant temperature changes, precipitation or pollen count.

This feature has an average 15% click-through rate, with some messaging placements showing up to 25% click-through rates.

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