STEPHANIE LUDWIG

WATCH MY WEATHER

IBM/THE WEATHER CHANNEL

ROLE: Research • Product Strategy/Design • UX • Vision 

Watch My Weather enables us to reimagine how a broad spectrum of planners, from extreme Type-A to spontaneous, could be supported with important weather information before, during, and after their events.

TWC would monitor and alert the user to changes in weather that could affect that date. After the indicated date, the user would be automatically opted out of the service.

I worked closely with a researcher conducting interviews and surveys, performing design thinking exercises and two design studios, from which we developed the product strategy. It was eventually determined through research that the product was worthwhile, but ROI too low for development investment at the time.