STEPHANIE LUDWIG
UX and Strategy for AI/ML-led Products • Conversation Designer
Watch My Weather
Do people want to know about weather events in relation to their daily activities?
IBM/THE WEATHER CHANNEL
ROLE: Research, Product Strategy/Design, UX, Vision
Watch My Weather enables us to reimagine how a broad spectrum of planners, from extreme Type-A to spontaneous, could be supported with important weather information before, during, and after their events.
TWC would monitor and alert the user to changes in weather that could affect that date. After the indicated date, the user would be automatically opted out of the service.
I worked closely with a researcher conducting interviews and surveys, performing design thinking exercises and two design studios, from which we developed the product strategy.
Process
Explore how people think about events and weather with interviews, surveys, and in-app tests.
Analysis of data uncovered the true user value to be somewhat limited.
Research suggested a limited but significant use case, so the product vision was mapped
Conclusion: While valuable for a very engaged, yet limited audience, and could build brand loyalty, the engineering cost to build this feature was deemed too high. Project was shelved.